Candles for Dudes: Proof Manliness is Dead or Fun Gift?
With scents like "Mmm, Bacon!" and "Riding Mower," a candle company is labeling certain scents male. Is that sexist? Or are people being oversensitive?
Is a lawn-scented candle sexist? And if so, is it worth letting that go to protect a man's ego? That's the quirky philosophical question Boston Globe editorial writer Jennifer Graham wrestled with in a recent piece. The candles in question are sold by Yankee Candle, the premier name in smelly fire-based products. Along with "Riding Mower," the company sells "Mmm, Bacon!," "Man Town," "Movie Night" and "First Down" scents, all geared toward a male market (or to people who buy gifts for men. The collection gets a hearty push around Father's Day). What, dudes can't like the smell of lilac? Even if considering some smells are male and some female scents are sexist, Graham thinks maybe society can spot the fellas this last gasp of traditional …

paul
10:00 am on Monday, June 3, 2013
This is just smart marketing.   more ›